Kenya lengolo-tsoibila la hau hore u lule u tseba ka likoranta, limemo tsa liketsahalo le lipapatso ka lengolo-tsoibila la Vogue Business. U ka itokolla ka nako efe kapa efe. Ka kopo bona Leano la Lekunutu bakeng sa tlhaiso-leseling e batsi.
Indasteri ea liaparo tsa mahlo ha e tsamaellane le indasteri e meng ea feshene, empa phetoho e ntse e etsahala ha leqhubu la lihlahisoa tse ikemetseng li ama 'maraka ka mehopolo e ncha, mahlale a macha le boitlamo ba ho kenyeletsa.
Ts'ebetso ea M&A e boetse e nkile, e leng sesupo sa linako tse moferefere haholoanyane. Kering Eyewear e phatlalalitse maobane hore e rerile ho fumana Lindberg, mofuta oa liaparo tsa mahlo tsa Denmark tse tsebahalang ka theknoloji e phahameng ea theknoloji ea titanium optics le likarolo tsa bespoke, e bonts'a sepheo sa eona sa ho hola tšimong. Ka mor'a tieho le likhohlano tsa molao, moetsi oa liaparo oa mahlo oa Lefora le Motaliana EssilorLuxottica o ile a qetella a phethile theko ea eona ea li-euro tse limilione tse likete tse 7.3 tsa morekisi oa liaparo tsa mahlo oa Madache Grandvision ka Phupu 1. Letšoao le leng la matla: Setsebi sa likhalase tsa omnichannel tsa US Warby Parker o sa tsoa kenya IPO - letsatsi le lokelang ho khethoa. .
Indasteri ea liaparo tsa mahlo e 'nile ea laoloa ke mabitso a seng makae ka nako e telele, joalo ka EssilorLuxottica le Safilo.Lihae tsa feshene tsa Italy tse kang Bulgari, Prada, Chanel le Versace kaofela li itšetlehile ka libapali tsena tse kholo ho hlahisa pokello ea bona ea mahlo e atisang ho fuoa tumello.E thehiloe ka 2014, Kering. Liaparo tsa mahlo li rala, li ntlafatsa, li bapatsa le ho aba liaparo tsa mahlo ka tlung bakeng sa mofuta oa Kering hammoho le Richemont's Cartier and Alaïa le mofuta oa lipapali oa Puma. litsebi tse ncha tsa liaparo tsa mahlo tse qapang, ho etsa le ho aba li theha matla a macha 'marakeng.'Me, ho sa tsotellehe puso ea EssilorLuxottica, matlo a mang a feshene a batla ho ithuta katlehong ea lihlahisoa tse ikemetseng tsa mahlo.Mabitso a ho shebella: South Korea's Gentle Monster, brand with mabenkele a nang le lihlooho tse entsoeng ka litene le tsa seretse tse shebahalang joaloka li-galleries tsa bonono, litšebelisano tse phahameng, le liqapi tse pholileng.LVMH e rekile karolo ea 7 lekholong2017 bakeng sa liranta tse limilione tse 60. Ba bang ba itšetlehile ka boqapi le ho kenyeletsa.
Indasteri ea liaparo tsa mahlo e tla tsoha ka matla ka 2021, 'me indasteri e lebelletsoe ho hola ka 7% ho isa ho $129 bilione, ho latela Euromonitor International. joalo ka tlhoko e eketsehang, joalo ka ha liaparo tsa mahlo li rekoa ka lebenkeleng.Bahlahlobisisi ba re ho buloa ha mabenkele ho tla etsa hore ho hlaphoheloe ha linomoro tse peli mebarakeng e meng, ho kenyeletsoa Hong Kong le Japane.
Ho tloha khale, indasteri ea feshene ha e e-so ka e ba le tsebo ea ho etsa lihlahisoa tsa mahlo, kahoo e fetohetse lik'hamphani tse kang EssilorLuxottica ho etsa le ho aba lihlahisoa. ea tsoetsoeng", joalo ka Federico Buffa, Motsamaisi oa R&D, Sebopeho sa Sehlahisoa le Licensing ho Luxottica Group, a boletse.
Ho reka ha EssilorLuxottica ea GrandVision ehlile ho thehile sebapali se seholo haholo."Joale kaha boiteko ba ho kopanya ka mor'a ho kopanya bo ka qala ka tieo, ho na le lintho tse ngata tse lokelang ho etsoa, ho kenyelletsa ... ... ho kopanngoa ha thepa le mekhoa ea thekiso le mekhoa ea motheo, ho kopanngoa ha lisebelisoa tsa ho seha le ho roala lense, tokiso e nepahetseng le ho fana ka mabaka a utloahalang a thekiso. marang-rang le ho potlakisa ha digitalization. "
Empa e ka 'na ea e-ba lihlahisoa tse nyenyane tse susumetsang bokamoso ba liaparo tsa mahlo tse majabajaba.E fumaneha Nordstrom le mabenkeleng a optical a ka bang 400, lihlahisoa tsa Amerika Coco le Breezy li beha ho kenyeletsa ka pele ho pokello e' ngoe le e 'ngoe."Sehlahisoa sa rona ha se na bong," ho boletse bathehi Corianna le Brianna Dotson. , mafahla a tšoanang a Maafrika a Amerika le Puerto Rica.” Ha re qala ho kena ’marakeng, batho ba ne ba lula ba re: ‘Pokello ea lōna ea banna e hokae?Pokello ea hau ea basali e hokae?Re etsa liaparo tsa mahlo bakeng sa batho bao kamehla [baetsi ba setso] ba sa ba tsebeng.’”
Hoo ho bolela ho etsa likhalase bakeng sa marokho a linko tse fapaneng, marameng le libopeho tsa sefahleho.” Ho rōna, tsela eo re bōpang likhalase ka eona e hlile ke ka ho etsa lipatlisiso tsa ’maraka le ho etsa sohle seo re ka se khonang ho etsa [liforeimi] tse fumanehang hohle ho bohle,” baralib’abo rōna ba Dotson ba boletse. Ba hopola phello ea ho ba bona mofuta o le mong oa liaparo tsa mahlo tsa batho ba batšo ho ba teng ho Vision Expo, pontšo ea khoebo ea liaparo tsa mahlo.” Ho bohlokoa haholo hore re bontše hore mabothobotho ha a shebahale joaloka Europe feela.Bophelo bo mabothobotho bo shebahala hohle,” ba rialo.
Letšoao la Korea la Gentle Monster le thakhotsoe ka 2011 ke mothehi le CEO Hankook Kim ho hlahisa liforeimi tse etselitsoeng bareki ba Asia feela, empa kamora ho fihlela bamameli ba lefats'e, lets'oao le se le thehile letoto la liaparo tsa mahlo tse kenyellelitsoeng. nahana ka ho ea lefatšeng ka bophara," ho boletse David Kim, mookameli oa phihlelo ea bareki oa Gentle Monster. "Ka nako eo, liforeimi tse kholo e ne e le mokhoa o tloaelehileng 'marakeng oa Asia.Ha re ntse re hōla, re ile ra fumana hore hase sebaka sa Asia feela se neng se thahasella liforeimi tsena.”
Moqapi o kenyeletsang, joalo ka liaparo tsohle tse ntle tsa mahlo, o na le setaele ebile o sebetsa hantle. "Re ne re hloka ho khona ho kopanya mokhoa, feshene le ts'ebetso," ho bolela Kim.Re tla ba le moralo oa meralo ea foreimi, empa re tla ba le mefuta e fapaneng ea boholo ho amohela sena.Taba ea bohlokoa ke ho etsa ka hohle kamoo ho ka khonehang ntle le ho tela moralo.Mohlomong e kenyellelitse. ”Kim o re k'hamphani e nyenyane e kang Gentle Monster e ka etsa mosebetsi o motle oa ho leka 'maraka, ho fumana maikutlo a tobileng ho tsoa ho bareki, le ho kenyelletsa maikutlo ao tlhahisong e latelang ea sehlahisoa.Ho fapana le baetsi ba mahlo ba tloaelehileng, Gentle Monster ha e khannoe ke lipalo-palo tsa mahlo kapa lintlha. .E se e holile ho ba moqapi oa bohlokoa ka ho tsepamisa maikutlo maikutlong a bareki le boqapi ba theknoloji.
Bakeng sa Mykita e thehiloeng Berlin, e rekisetsang barekisi linaheng tse 80, lipatlisiso le nts'etsopele ke tsona tse ka sehloohong khoebong ea eona.Moritz Krueger, CEO le mookameli oa pōpo oa Mykita, o itse indasteri ea liaparo tsa mahlo ha e hōle.Ho ea ka Krueger, mefuta ea bona ea mefuta-futa. bareki le litšobotsi tsa sefahleho li tlameha ho utloisisoa ka ho hlaka.” Re ’nile ra haha pokello ea rōna ho ipapisitsoe le tlhahlobo e felletseng ea mefuta e fapaneng ea lifahleho, hammoho le litlhoko tse fapaneng tsa lengolo la ngaka,” Kruger o boletse. bareki ba rona ba lefats'e ka bophara ho etsa khetho e nepahetseng… ho fumana molekane ea tšoanelehang.
Ts'ebetso ea lipatlisiso le nts'etsopele e ka pelong ea setsebi sa liaparo tsa mahlo Mykita, ea entseng li-SKU tse fetang 800. Liforeimi tsohle tsa eona li entsoe ka letsoho Mykita Haus Berlin, Jeremane.
Ho na le mabaka a mangata a utloahalang a hore na ke hobane’ng ha lihlahisoa tsena tse nyenyane li ka ’na tsa e-ba le tšusumetso e mpe ’marakeng.” Joalo ka sehlopheng se seng le se seng, ho na le motho e mocha eo qetellong a atlehang hobane a na le sehlahisoa se nepahetseng, puisano e nepahetseng, boleng bo nepahetseng, setaele se nepahetseng le se nepahetseng. ba ikopanya le bareki, "Luxury Francesca Di Pasquantonio, hlooho ea lihlahisoa, lipatlisiso tsa tekano ho Deutsche Bank.
Matlo a majabajaba a feshene a batla ho kenela.Monster e bonolo e sebetsa le mabitso a kang Fendi le Alexander Wang. Ntle le ntlo ea feshene, ba boetse ba sebelisana le Tilda Swinton, Blackpink, World of Warcraft le Jennie oa Ambush.Mykita e sebelisane le Margiela, Moncler. le Helmut Lang." Ha re fane feela ka lihlahisoa tse feliloeng ka letsoho, empa R&D ea rona, botsebi ba meralo le marang-rang a kabo li kopantsoe morerong o mong le o mong," Krueger o boletse.
Boitseanape bo ntse bo le bohlokoa haholo. "Ho tla ba thata haholo hore lets'oao la maemo a holimo le be le maikutlo a profeshenale bakeng sa ho lokisa, ho etsa liteko, joalo-joalo. Ke ka lebaka leo re nahanang hore litsebi tsa liaparo tsa mahlo li tla tsoelapele ho bapala karolo.Moo mabothobotho a ka phethang karolo e itseng ke ho bopang bokhabane le tšebelisano-’moho le litsebi tsena.”
Theknoloji ke sesebelisoa se seng se tsamaisang phetoho indastering ea liaparo tsa mahlo. Ka selemo sa 2019, Gentle Monster o ile a ikopanya le seqhenqha sa theknoloji sa China Huawei ho lokolla likhalase tsa eona tsa pele tse bohlale, tse lumellang bareki ho etsa le ho amohela mehala ka likhalase. ”E ne e le letsete, empa re chelete e ngata ho tsoa ho eona,” Kim o boletse joalo.
Gentle Monster e tsebahala ka pokello ea eona ea liaparo tsa mahlo, lipontšo tse ntle tsa mabenkele le litšebelisano tsa maemo a holimo.
Khatello ea boqapi e fetohile karolo ea bohlokoa ea boitsebahatso ba Gentle Monster.Bareki ba hoheloa ke ho ikhetha ha lihlahisoa, ho boletse Kim.Theknoloji e kenyelelitsoe lebenkeleng la Gentle Monster le ho pholletsa le molaetsa oa papatso.”E hohela bareki.Batho ba neng ba e-s'o nahane le ho reka likhalase ba ile ba huleloa mabenkeleng ke liroboto le lipontšo tsa rona, "Kim o itse. Lebenkele le leholo la Gentle Monster le fetola phihlelo ea mabenkele a mahlo ka likoleke tse fokolang, liroboto le lipontšo tse ncha.
Mykita e lekile ka mokhoa oa khatiso oa 3D, ho etsa thepa e ncha e bitsoang Mykita Mylon, e ileng ea hapa Khau ea IF Material Design Award ka 2011. Mykita Mylon - e entsoeng ka phofo e ntle ea polyamide e kopantsoeng ka thata ka theknoloji ea khatiso ea 3D - e tšoarella haholo 'me e lumella Mykita ho laola mokhoa oa ho qapa, Krueger o itse.
Ntle le khatiso ea 3D, Mykita e boetse e thehile tšebelisano e sa tloaelehang le moetsi oa lik'hamera Leica ho etsa lilense tse ikhethang tsa mofuta o le mong bakeng sa likhalase tsa Mykita. Tšebelisano e khethehileng e 'nile ea tsoela pele ka lilemo tse fetang tse tharo' me e lumella Mykita ho fumana " lilense tsa letsatsi tsa boleng ba optical-grade ka kotloloho ho tsoa Leica tse nang le liaparo tse ts'oanang le lilense tsa eona tsa kh'amera le lipapali tsa lipapali," Krueger o itse.
Boqapi ke litaba tse monate ho e mong le e mong indastering ea liaparo tsa mahlo.” Seo re qalang ho se bona hona joale ke indasteri eo ho eona ho ntseng ho etsoa mekhoa e mecha, ho latela lifomete le lifomate tsa mecha ea li-omni-channel le tsela eo e sebeletsang bareki ka eona.Ha e na moroallo ebile e na le dijithale ho feta, "ho boletse Balchandani." Re bona boqapi bo bongata sebakeng sena.
Seoa sena se qobelletse li-brand tsa mahlo ho fumana mekhoa e mecha ea ho fihlela bareki.Cubitts e sebelisa Heru, theknoloji ea ho lekola sefahleho, ho fetola tsela eo bareki ba rekang likhalase tsa mahlo le ho lumella basebelisi ho leka likhalase tsa bona lapeng ba sebelisa theknoloji ea 3D. sekena (dikarolwana tsa millimeter) ho fetola sefahleho ka seng hore e be setekanyo se ikgethang.Joale re sebelisa litekanyo tseo ho thusa ho khetha foreimi e u sebeletsang, kapa ho theha e 'ngoe ho tloha qalong ho fihlela boholo ba Hao bo nepahetseng le bo nepahetseng," ho boletse Tom Broughton, mothehi oa Cubitts.
Ka lipatlisiso le tlhahlobo e tebileng, Bohten e theha lihlahisoa tsa mahlo tse tšoarellang tse etsang hore batho ba khabane Afrika ba phutholohe.
Morekisi e moholo ka ho fetisisa oa liaparo tsa mahlo oa UAE, Eyewa, e sa tsoa bokella liranta tse limilione tse 21 papaling ea Series B, le eona e rera ho eketsa linyehelo tsa eona tsa dijithale. ho boletse Anass Boumediene, mothehi-'moho le CEO oa Eyewa."Ha re sebelisa theknoloji ea rona le lisebelisoa tsohle ka boiphihlelo ba rona ba mabenkele a holimo, re tla hatela pele haholo ho tlisa mebaraka e mengata inthaneteng."
Boqapi bo boetse bo fetela ho ts'ireletseho. Ha se ea bohlokoa feela. Mothehi-mmoho Nana K. Osei o itse, "Bareki ba rona ba bangata ba khetha ho sebelisa lisebelisoa tse fapaneng tsa moshoelella, ebang ke acetate e thehiloeng ho semela kapa lisebelisoa tse fapaneng tsa lehong, hobane boiketlo le ho lekana li teng. e molemo haholo ho feta liforeimi tsa tšepe.”, Co-founder of African-inspired eyewear brand Bohten. Mohato o latelang: Eketsa potoloho ea bophelo ea likhalase.Ho sa tsotellehe hore na, lihlahisoa tse ikemetseng li etella pele bokamoso bo bocha ba liaparo tsa mahlo.
Kenya lengolo-tsoibila la hau hore u lule u tseba ka likoranta, limemo tsa liketsahalo le lipapatso ka lengolo-tsoibila la Vogue Business. U ka itokolla ka nako efe kapa efe. Ka kopo bona Leano la Lekunutu bakeng sa tlhaiso-leseling e batsi.
Nako ea poso: Jan-17-2022