Kenya lengolo-tsoibila la hau 'me u lule u tseba ka likoranta, limemo tsa liketsahalo le lipapatso ka lengolo-tsoibila la Vogue Business.O ka tlosa boingodiso ka nako efe kapa efe.Ka kopo sheba leano la rona la lekunutu bakeng sa tlhaiso-leseling e batsi.
Indasteri ea liaparo tsa mahlo ha e tsamaellane le lebelo la liindasteri tse ling tsa feshene, empa joalo ka ha leqhubu la lihlahisoa tse ikemetseng li ama 'maraka ka mehopolo e ncha, mahlale a macha, le boitlamo ba ho kenyeletsa, liphetoho lia etsahala.
Ts'ebetso ea M&A le eona e se e qalile, e leng sesupo sa nako ea moferefere.Kering Eyewear e phatlalalitse maobane hore e rera ho reka Lindberg, mofuta oa liaparo tsa mahlo tsa Denmark tse tsebahalang ka lilense tsa eona tsa theknoloji ea titanium optical le likarolo tsa moetlo, e bonts'ang sepheo sa eona sa ho nts'etsapele lebaleng lena.Ka mor'a tieho le mathata a molao, moetsi oa liaparo tsa mahlo oa Fora-Italian EssilorLuxottica o ile a qetella a phethile ho fumana morekisi oa mahlo oa Madache Grandvision bakeng sa li-euro tse limilione tse likete tse 7,3 ka July 1. Pontšo e 'ngoe ea matla: Warby Parker, setsebi sa mahlo a mahlo a li-omnichannel United States, o sa tsoa kenya kopo bakeng sa IPO-e tla khethoa.
Indasteri ea liaparo tsa mahlo haesale e laoloa ke mabitso a 'maloa, a kang EssilorLuxottica le Safilo Italy.Likhamphani tsa feshene tse kang Bulgari, Prada, Chanel le Versace li itšetlehile ka libapali tsena tse kholo ho hlahisa pokello ea liaparo tsa mahlo tseo hangata li nang le tumello.Kering Eyewear e thakgotswe ka 2014 mme e etsa meralo ka hare, e nts'etsapele, e bapatsa le ho aba liaparo tsa mahlo bakeng sa mofuta oa Kering, Richemont's Cartier le Alaïa, le mofuta oa lipapali Puma.Tlhahiso e ntse e etsoa haholo ho barekisi ba lehae: Fulcrum e thehile khoebo ea chelete e ngata ea li-euro tse limilione tse 600.Leha ho le joalo, litsebi tse ncha tsa liaparo tsa mahlo tsa moralo, tlhahiso le kabo li theha matla a macha bakeng sa mmaraka.Ho feta moo, ho sa tsotellehe boemo bo ka sehloohong ba EssilorLuxottica, lik'hamphani tse ling tsa feshene li batla ho ithuta katlehong ea lihlahisoa tse ikemetseng tsa mahlo.Lebitso leo u lokelang ho le bona: Monster ea Bonolo ea Korea Boroa, mofuta o nang le lebenkele la 'mele o shebahalang joaloka setsi sa bonono, litšebelisano tsa boemo bo holimo le meralo e metle.LVMH e rekile karolo ea 7% ka 2017 ka theko ea US $ 60 milione.Tse ling li na le tšekamelo ea ho ntlafatsa le ho kenyelletsa bohle.
Ho latela Euromonitor International, indasteri ea optical e tla khutla ka matla ka 2021, mme indasteri e lebelletsoe ho hola ka 7% ho fihlela US $ 129 billion.Kaha likhalase li rekoa haholo mabenkeleng, pholiso ea moruo e tla tsamaisoa ke phomotso ea lithibelo tsa thekiso ea 'mele tse behiloeng ke seoa sena le tlhoko e bokelletsoeng.Bahlahlobisisi ba boletse hore ho buloa hape ha indasteri ea mabenkele ho tla khothaletsa pholiso ea linomoro tse peli mebarakeng e meng, ho kenyeletsoa Hong Kong le Japane.
Ho tloha khale, indasteri ea feshene ha e so ka e ba le boiphihlelo ba ho etsa lihlahisoa tsa mahlo, ka hona e ile ea fetohela lik'hamphani tse kang EssilorLuxottica ho etsa le ho aba lihlahisoa.Ka 1988, Luxottica e ile ea saena tumellano ea pele ea laesense le Giorgio Armani, "sehlopha se secha se bitsoang 'likhalase' se hlahile", joalo ka ha Federico Buffa, Motsamaisi oa R&D, Sebopeho sa Sehlahisoa le Licensing tsa Luxottica Group, a boletse.
Ho fumana ha EssilorLuxottica GrandVision ho thehile sebapali se seholo haholo.Mohlahlobisisi oa Bernstein, Luca Solca, o itse tlalehong: “Ho hlaha ha seqhenqha se secha sa likhalase ho qetelletse ho kentse sethala."Joale re ka qala mosebetsi oa ho kopanya ka mor'a ho kopanya ka tieo.Ho na le lintho tse ngata tseo u ka li etsang, ho kenyelletsa…ho kopanya thepa le thekiso.Ts'ebetso le meaho, lisebelisoa tse kopaneng tsa ho seha le ho roala lense, tokiso ea boholo ba marang-rang a thekiso le mabaka a utloahalang, le ho potlakisa dijithale. ”
Leha ho le joalo, lihlahisoa tse nyenyane li ka ama tsoelo-pele ea nakong e tlang ea likhalase tse majabajaba.Li-brand tsa Amerika Coco le Breezy li na le metšoasong Nordstrom le mabenkele a ka bang 400 a mahlo, e leng ho behang kakaretso ka pele ho pokello ka 'ngoe."Lihlahisoa tsa rona ha li na bong," ho boletse mafahla a tšoanang a Maafrika-Amerika le Puerto Rican Corianna le Brianna Dotson.“Ha re qala ho kena 'marakeng, batho ba ne ba lula ba re: 'Pokello ea hao ea liaparo tsa banna e hokae?Pokello ea hau ea liaparo tsa basali e hokae?Re etsa likhalase bakeng sa batho bao kamehla [baetsi ba setso] ba sa ba tsebeng.”
Sena se bolela ho etsa likhalase tse loketseng marokho a nko a fapaneng, cheekbones le libopeho tsa sefahleho.“Ho rōna, tsela eo re etsang likhalase ka eona ha e le hantle ke ka ho etsa lipatlisiso tsa ’maraka le ho etsa sohle seo re ka se khonang ho etsa [liforeimi] tse loketseng motho e mong le e mong,” ho boletse baralib’abo rōna ba Dotson.Ba ile ba hopola phello ea ho kenya letsoho Pontšong ea Vision e le eona feela lets'oao la likhalase tse ruiloeng ke batho ba batšo."Ho rona, ho bohlokoa haholo ho bonts'a mabothobotho eseng Europe feela.Ho na le mekhoa e mengata ea ho sheba thepa ea maemo a holimo,” ba boletse joalo.
Mofuta oa Korea oa Gentle Monster, o qalileng ke mothehi le CEO Hankook Kim ka 2011, o ile a qala ho hlahisa liforeimi tse khethehileng bakeng sa bareki ba Asia, empa ka mor'a ho hohela bamameli ba lefats'e, letšoao lena le se le thehile letoto la likhalase tse kenyelletsoeng."Qalong, re ne re hlile re sa nahane ka ho ea lefatšeng ka bophara," ho boletse David Kim, mookameli oa phihlelo ea bareki ho Gentle Monster."Ka nako eo, 'marakeng oa Asia, liforeimi tse kholo e ne e le tloaelo.Ha re ntse re hōla, re ile ra fumana hore liforeimi tsena li ne li sa thahaselle feela sebakeng sa Asia.”
Moralo o kenyellelitsoeng, joalo ka likhalase tsohle tse ntle, o setaele ebile o sebetsa."Re hloka ho khona ho kopanya mekhoa, feshene le ts'ebetso," Kim o itse.“Sephetho ke hore re na le khetho e pharalletseng le ho tenyetseha ho hoholo moralong oa rona.Re tla ba le moralo oa moralo, empa re tla ba le boholo bo fapaneng ho ikamahanya le maemo.Ntlha ea bohlokoa ke ho ba le ka hohle kamoo ho ka khonehang ntle le ho tela moralo.Kenyeletso.”Kim o boletse hore lik'hamphani tse nyane tse kang Gentle Monster li ka etsa mosebetsi o motle oa liteko tsa mmaraka, tsa fumana maikutlo a tobileng ho tsoa ho bareki, 'me tsa kopanya maikutlo ana molemong oa tlhahiso e latelang ea sehlahisoa.Ho fapana le baetsi ba liaparo tsa mahlo, Gentle Monster ha e khannoe ke lipalo-palo tsa mahlo kapa lintlha.Ka ho shebana le maikutlo a bareki le boqapi ba theknoloji, e se e holile ho ba moqapi oa bohlokoa.
Mykita ke lets'oao le thehiloeng Berlin le rekisetsang barekisi linaheng tse 80 lihlahisoa, 'me R&D ke eona e ka sehloohong khoebong ea eona.Moritz Krueger, CEO le motsamaisi oa boqapi oa Mykita, o boletse hore indasteri ea liaparo tsa mahlo ha e so ntlafatse.Krueger o lumela hore likarolo tsa eona tse fapaneng tsa bareki le sefahleho li tlameha ho utloisisoa ka ho hlaka."Re ntse re aha letoto la rona re ipapisitse le tlhahlobo e felletseng ea mefuta e fapaneng ea sefahleho le litlhoko tse fapaneng tsa lengolo la ngaka," ho boletse Kruger."[Re na le] potefolio e felletseng ea lihlahisoa, e lumellang bareki ba rona ba ho qetela ho etsa khetho e nepahetseng lefats'eng ka bophara ... fumana molekane enoa ea tšoanelehang e le kannete."
Ts'ebetso ea nts'etsopele e bohareng ba Mykita, setsebi sa liaparo tsa mahlo, se thehileng likarolo tse fetang 800 tsa thepa.Liforeimi tsohle tsa eona li entsoe ka letsoho ho Mykita Haus e Berlin, Jeremane.
Mefuta ena e menyenyane e ka ba le phello e sa lekanyetsoang 'marakeng,' me ho na le mabaka a mangata a utloahalang.Joalo ka sehlopha se seng le se seng, motho e mocha o tla qetella a atlehile hobane a na le sehlahisoa se nepahetseng, puisano e nepahetseng, boleng bo nepahetseng, setaele se nepahetseng, 'me ba thehile khokahano le bareki," ho boletse molaoli oa mabothobotho Francesca Di Pasquantonio. , Deutsche Bank Equity Research.
Lik'hamphani tsa feshene tse majabajaba li batla ho kena. Gentle Monster e sebelisana le lihlahisoa tse kang Fendi le Alexander Wang.Ntle le ntlo ea feshene, ba boetse ba sebelisana le Tilda Swinton, Blackpink's Jennie, World of Warcraft le Ambush.Mykita e sebelisana 'moho le Margiela, Moncler le Helmut Lang.Krueger o itse: "Ha re fane feela ka lihlahisoa tse entsoeng ka letsoho, empa R&D ea rona, boitseanape ba meralo le marang-rang a kabo li kopantsoe morerong o mong le o mong."
Tsebo ea litsebi e ntse e le ea bohlokoa.Anita Balchandani, hlooho ea McKinsey Europe, Middle East and Africa Apparel, Fashion and Luxury Group, o itse: "Bakeng sa mofuta oa mabothobotho, ho tla ba thata haholo ho ba le maikutlo a profeshenale mabapi le ho lekana le ho etsa liteko."Ke ka lebaka lena re lumelang hore litsebi tsa liaparo tsa mahlo li tla tsoela pele ho bapala karolo.Moo thepa ea majabajaba e ka phethang karolo e itseng ho itšetlehile ka bokhabane le tšebelisano le litsebi tsena.”
Theknoloji ke sesebelisoa se seng sa ho khothaletsa liphetoho indastering ea likhalase.Ka 2019, Gentle Monster e ile ea sebelisana le seqhenqha sa mahlale a China Huawei ho lokolla likhalase tsa eona tsa pele tse bohlale, tse nolofalletsang bareki ho etsa le ho amohela mehala ka likhalase."Ena ke letsete, empa re ruile molemo o moholo ho lona," ho boletse Jin.
Gentle Monster e tsebahala ka pokello ea eona e ncha ea liaparo tsa mahlo, lipontšo tse kholo tsa mabenkele le litšebelisano tsa maemo a holimo.
Kgatello ya popontshwa e fetohile karolo ya bohlokwa ya boitsebiso ba Monster e Bonolo.Kim o boletse hore bareki ba khahloa ke ho ikhetha ha mofuta ona.Theknoloji e kopantsoe lebenkeleng la Gentle Monster le molaetsa oohle oa papatso.“E hohela bareki.Batho ba e-so nahane le ho reka likhalase ba hoheloa lebenkeleng ke liroboto tsa rona le lipontšo, "Jin o itse.Lebenkele la maemo a holimo la Gentle Monster le fetola boiphihlelo ba thekiso ea liaparo tsa mahlo ka letoto le lekanyelitsoeng, liroboto le lipontšo tse ncha.
Mykita e ile ea leka khatiso ea 3D 'me ea hlahisa mofuta o mocha oa thepa e bitsoang Mykita Mylon, e ileng ea hapa khau e tummeng ea IF ea moralo oa thepa ka 2011. Mykita Mylon e entsoeng ka phofo e ntle ea polyamide e kopantsoeng nthong e tiileng e sebelisa theknoloji ea khatiso ea 3D-e tšoarella ebile e lumella Mykita ho laola mokhoa oa ho etsa moralo, Kruger o itse.
Ntle le khatiso ea 3D, Mykita e boetse e thehile tšebelisano e sa tloaelehang le moetsi oa lik'hamera Leica ho etsa lilense tse ikhethang le tse ikhethang bakeng sa likhalase tsa Mykita.Krueger o boletse hore tšebelisano ena e khethehileng e bile teng ka lilemo tse fetang tse tharo, e lumella Mykita ho "fumana lense ea letsatsi ea boleng bo holimo ea Leica e nang le masela a ts'ebetso a ts'oanang le lilense tsa kh'amera le lisebelisoa tsa lipapali."
Boqapi ke litaba tse monate ho bohle ba indastering ea likhalase."Seo re qalang ho se bona hona joale ke indasteri eo ho eona ho ntseng ho etsoa mekhoa e mecha, ho kenyelletsa le lifomate le lifomate tsa omnichannel le tsela eo e fanang ka litšebeletso ho bareki.Ha e na moroallo ebile e na le dijithale ho feta, "ho boletse Balchandani."Re bone mekhoa e mecha sebakeng sena."
Seoa sena se qobelletse lihlahisoa tsa mahlo ho fumana mekhoa e mecha ea ho fihlela bareki.Cubitts e sebelisa theknoloji ea Heru ea ho hlahloba sefahleho ho fetola tsela eo bareki ba rekang likhalase ka eona, 'me e lumella basebelisi ho sebelisa theknoloji ea 3D ho leka likhalase lapeng."Cubitts app e sebelisa scanning (karoloana ea millimeter) ho fetola sefahleho se seng le se seng hore e be litekanyo tse ikhethang.Joale, re sebelisa litekanyo tsena ho thusa ho khetha foreimi e loketseng, kapa ho etsa foreimi ho tloha qalong ho fihlela ho nepahala Le boholo bo nepahetseng,” ho boletse Tom Broughton, mothehi oa Cubitts.
Ka lipatlisiso le tlhahlobo e tebileng, Bohten e theha lihlahisoa tsa mahlo tse tšoarellang tse loketseng batho ba merabe ea Afrika.
Eyewa, morekisi e moholo ka ho fetisisa oa liaparo tsa mahlo oa UAE, haufinyane o phahamisitse lidolara tse limilione tse 21 tsa lichelete tsa Series B mme hape e rera ho eketsa lihlahisoa tsa eona tsa dijithale.Anas Boumediene, mothehi-mmoho le CEO oa Eyewa, o itse: "Re ntse re hlahloba ho kopanngoa ha mahlale a macha a hardware letotong la kamoso, joalo ka meralo ea ho utloa molumo.""Sebelisa theknoloji ea rona le li-omni-channel ka mabenkele a rona a holimo.Ka boiphihlelo, re tla hatela pele haholo ho tliseng mebaraka e mengata inthaneteng. ”
Boqapi bo boetse bo fetela ho ts'ebetsong.Ha se feela ho ba le tokelo.Mothehi-'moho le eena Nana K. Osei o itse: "Lebaka leo ka lona bareki ba rona ba bangata ba ratang ho sebelisa lisebelisoa tse fapaneng tse tsitsitseng, ebang ke acetate e thehiloeng limela kapa thepa e fapaneng ea lehong, ke hobane matšeliso le ho lekana li molemo haholo ho feta liforeimi tsa tšepe.", mothehi-'moho oa Bohten, lets'oao le bululetsoeng la Afrika la liaparo tsa mahlo.Mohato o latelang: Eketsa potoloho ea bophelo ea likhalase.Ho sa tsotellehe boemo leha e le bofe, lihlahisoa tse ikemetseng li etella pele bokamoso bo bocha ba likhalase.
Kenya lengolo-tsoibila la hau 'me u lule u tseba ka likoranta, limemo tsa liketsahalo le lipapatso ka lengolo-tsoibila la Vogue Business.O ka tlosa boingodiso ka nako efe kapa efe.Ka kopo sheba leano la rona la lekunutu bakeng sa tlhaiso-leseling e batsi.
Nako ea poso: Nov-10-2021